If your goal is to connect with clients, share your passion and show your brand’s face, a mission video is the perfect tool. Such video helps to differentiate your brand among others, giving a competitive advantage and encourages a potential client to approach you, as they can relate to your values.
Yoga Hub Berlin is a perfect example of mission video made. Our primary focus was put on emphasising the three core values: internationality, affordability and community, as well as sharing the general idea of yoga. Yoga was shown from teachers unique perspectives.
After an initial brief followed by screenplay acceptance, we proceeded with organizing the production. Despite the capricious weather, during two shooting days in Berlin we managed to direct and capture yoga in the city, venue, classes and the city itself.